If you’ve been watching television in the last two months (and I admittedly have not) then you may have seen a particular advertisement for New Weekly, or Woman’s Day, or some other similarly optimistically-feminine titled magazine. It basically consists of a woman bursting into song whilst holding said mag, inciting a mass dance-and-sing-along amongst the citizens of this bizarre town. Crazily, I can understand these people; if one lunatic started to randomly dance, and then everyone else were unbelievably dancing in time with them, wouldn’t you be so impressed that you just had to join this impromptu party? At the very least, it would be a great story to regale friends with; at the most, it would break the ice with some smoking hot girl afterwards.
The problem (and there’s always a problem) I have with the ad is this: what’s with the guy who does the backflips in the background? In such joyous and coordinated scenes as these, there always seems to be a fool who decides that simple kinetic movements are not enough, throws caution to the wind, and shows everyone up. What does the dude achieve by doing this? That aforementioned smoking hot girl isn’t going to be impressed, that’s for sure. And here’s how it would go with their friends:
BACKFLIPPING TOOL: “Guys, the greatest thing ever happenend today!”
OVERLY OLDE ENGLISH FRIENDS: “Oh do tell, old chap.”
BT: “I was at the bank, when suddenly, the entire street spontaneously broke out in dance!”
OOEF: “Woahhhhhh! Doth it need not be said that you joined them, old chap.”
BT: “First, stop with the old chap stuff. Really pissing me off. And second, of course I didn’t. I decided to show everyone up, and get their attention, by executing some awesome acrobatics.”
OOEF: “You backflipping tool.”
Maybe you say that you would do backflips in this case. Maybe you say that you’re an individual, a non-conformist, a hyperindie kind of person. The person who won’t listen to an album if someone else knows about it. And to that I say: no one likes that kid.